Mirus Group Philosophy

When you trust your graphic design or marketing communications project with a Mirus Group professional, you may just get all of us. Team-inspired solutions insure that our clients receive the benefit of everyone’s skills. Our take on the creative process is high on teamwork, low on ego. This ethos makes for a highly creative work environment. And the teamwork approach benefits our clients, especially when there’s a last-minute change and a hard-stop deadline. This allows us to sometimes pull off the impossible!

1. Discover

Mirus Group team members will take time to get to know you and what you want to accomplish. We’ll learn whom you’d like to reach, what you’re currently doing to reach them, what’s working, and what isn’t. Most importantly, we’ll discover your company’s unique attributes that set you apart from your competition.

2. Research

We’ll do our homework and learn about your industry and its trends, your competitors, and what opportunities exist. We’ll explore the environment where your brand will be experienced and look through your customers’ eyes, to discover how your brand is being perceived.



3. Strategize and Plan

Our graphic design and marketing teams will take what we’ve learned and map out a strategy—tactics that will deliver a return on investment (ROI) and positively affect your bottom line. We’ll review the options with you and develop a solid plan of action in the form of a brief. Once you’ve agreed to our strategies and signed off on a proposal, then the real fun begins.

4. Design and Execute

Our creative team will meet to discuss your project. Ideas are born and concepts are created. After reviewing the concepts with you, together we’ll decide on one direction for design refinement. Once the finishing touches are put on the design, it’s presented to you for one last review. After a few final adjustments, your final art is delivered. A successful outcome is had by all, and a relationship is formed built on trust.

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because Mirus Group is passionate about helping your business grow.