Your one stop for product marketing

When we say "full service" we mean it. Mirus Group has a wide set of skills and experiences to help you present the best face for your product or service. There are many unique and specialized ways to promote and brand - so let us help shape your growth with personalized expertise. Your marketing campaigns and packaging may require very specific designs. We can provide many services - so let's chat! There may be something you never thought of that will truly connect you to customers.

We'll let you know how we can help you – perhaps in ways you never imagined!

Point-of-Purchase Displays

Mirus Group’s graphic design team creates innovative point-of-purchase (POP) and point-of-sale (POS) displays that communicates your brand and product message in the retail environment—which is the POINT of POP displays.

Vehicle Graphics Design

When you compare the number of visual impressions you’ll receive with truck graphics to the cost of a full-page newspaper ad, truck graphics are an affordable and effective advertising method. Truck and vehicle advertising graphics are moving billboards!

Collateral

  • Business brochures
  • Corporate brochures
  • Identity design packages
  • Presentation folders
  • Inserts / sell sheet
  • Sales promotion flyers
  • Rack cards
  • Catalogs
  • Newsletters
  • Restaurant menus
  • Print management
  • Multi-media presentations

Billboard Advertising

Your window of opportunity to communicate to a mass audience often only last a few seconds, which is why your image and message needs to get the brand and product point across quickly.

Outdoor Advertising

Mirus Group has extensive experience in outdoor advertising design and interior/exterior signage that captures attention and gets your brand message across loud and clear. Outdoor advertising can take the form of billboard ads, signage, and vehicle graphics.

 

Copywriting

Whether you’re looking to spruce up your copy for sales collateral materials, or write search engine optimization content for a website, Mirus Group’s copywriting services are ready for the challenge. We can take your rough copy and smooth out the edges, or we can write original copy from scratch, including conducting interviews for information gathering. Our copywriters can also create ad concepts and compelling sales copy, public relations copy for press releases, packaging content, and many other types of advertising and marketing materials. We take into consideration your audience, the main purpose of the initiative, the desired message and tone, and create effective copy for all of your traditional and Internet marketing needs.

  • Press release copywriting and distribution
  • Product naming
  • Branding tagline/byline creation
  • Email marketing copywriting
  • General proofreading and copyediting
  • Ad concept creation and copywriting
  • Website copywriting and copyediting
  • Brochure copywriting
  • SEO copywriting and copyediting

 

 

Print Management

  • Press approvals
  • Color match
  • Quality assurance
  • Coordination supervision
  • Large format in-house
  • Prototype construction

 

Social Media

Web users now expect social media, and companies have discovered its benefits. Mirus Group will customize your social media plan and help determine the level of involvement that will meet your company’s needs.

 
 

 

Relationship Building

Engaging in social media networks and communities builds and strengthens relationships and creates trust between you and your audience.


Market Research Tool

Your social media sites can be used as a market research tool, because they can provide direct feedback from your audience. Ask a question about your products or services and you’ll get many answers.

Public Relations Support

Social media marketing is a form of PR. Good or bad, your messages and the comments that are offered by your viewers provides an excellent platform for PR and can support traditional public relations efforts.

Customer Care

Attending to customers’ comments, problems and questions quickly and conversationally in an open and genuine manner can not only solve issues that arise, but also show the entire network and the communities that you’ve created, that you are responsive to their needs.

Increase Website Traffic

Once links are added to your social media sites, viewers can find your website quickly. Additional visitors mean more possible sales, increased SEO ranking benefits, and more. With social media networking, you’re also gaining an audience that you may not necessarily reach through a specific web search.

Lead Generation

Social media creates a circle of influence online. The social media communities you develop are platforms for viral marketing.