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that sells your product

Mirus Group's graphic design professionals have years of experience in SKU management, legal regulations for both regional and governmental legal restrictions and requirements, multinational and multilingual localization, and large scale production to ensure consistency and accuracy.

CooperVision, a trusted client, relies on Mirus Group for both design and file management services on literally thousands of files and packages.

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that connects to your brand

Honoring the brand promise between a company and a consumer is at the heart of what Mirus Group is all about. Developing real graphic design solutions in packaging, advertising and point-of-sale are imperative to build trust (and purchase!) with consumers - whether in B2B or B2C markets.

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that creates the wow factor

Far from being just designers, Mirus Group is is also a collective of talented artists and illustrators. With a wide variety of disciplines ranging from playful, youthful scenes to technical illustrations to serious fine art and everywhere in between we know how to match style to brand feel.

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the difference that matters

Mirus Group understands the difference between a corporate presence and a product connection. While partnering with Paris Business Products, in addition to developing consumer paper packaging, we created comprehensive umbrella branding. Sub-brands were designed for consumer interaction. Corporate branding was simultaneously developed to have an umbrella feel but appeal to a unique audience.

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for next generation marketing

In the digital age, Mirus Group keeps clients connected to target markets with ease and functionality. Whether it's interactive PDFs for mobile devices, functional websites, social media marketing, or partnering to develop apps, Mirus Group has it covered.

Partnering with Fisher-Price, we developed not only storyboards and simple animations for a mobile app for children, but artwork that refined corporate illustration guidelines.

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promoting of established brands

Genesee Brewing Company has been brewing American classics since 1878. Mirus Group has shepherded the brewery through several iterations of packaging and recently brought resurgent with retro branding in "stubby bottles." Recently, promotional cans were designed to highlight the patriotic aspect of a brand which Mirus Group has partnered with for many years.

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A Rochester NY Branding, Marketing
and Advertising Agency

Mirus Group—a very different kind of branding, marketing communications and advertising agency located in Pittsford, New York, a suburb of Rochester, New York—is comprised of a diverse mix of creative thinkers, marketing professionals, package design experts, graphic designers, illustrators, web designers, SEO specialists and more. We each have our own individual styles, but there’s one common attribute that we share that makes Mirus Group unique—we’re all skilled artists and illustrators with an innate passion to create. What happens when you combine artistic talent with timeless branding and marketing principles, and apply them to today’s progressive advertising and Internet marketing tactics? You’ve got an ad agency that’s hard to match.

Whether you’re looking for a logo design, brochure design, jump-off-the-shelf package design, web development, or professional graphic design for traditional or Internet marketing, we’re the advertising agency in the Rochester, New York area to turn to. Mirus Group—a marketing firm that’s approachable, experienced, relationship driven and dedicated to the complete success of your business.


A peek at some of Our Work

Discover how seriously creative marketing can help your business grow!
Design & Branding

Whether you’re establishing, growing or promoting your brand, Mirus Group has a combined 100+ years of experience offering these branding and graphic design services:

Packaging Design

Mirus Group’s graphic design professionals offer inspired package design solutions to create visual excitement at the shelf, for a wide range of applications such as:

Advertising & Marketing

Mirus Group provides advertising and marketing solutions that are built using sound, practical strategies and principals coupled with the experience to know what works. Services include:

Mirus Group

1173 Pittsford-Victor Road, Building 6, Suite 200, Pittsford, NY 14534

Email Mirus Group or give us a call at 585.899.3900