Rochester NY’s Premier Package Design Firm

Great package design is vital, since it’s the first thing that attracts a buyer in-store and influences them as to whether or not to purchase your product. The package designers at Mirus Group understand that developing successful product packaging involves every element of branding, advertising, and graphic design. Your package design acts as a 3-dimensional billboard for your brand. It’s advertising at the shelf. Our goal is to create a well-branded package design with packaging graphics that makes your product POP off the shelf.

Take the first step towards amazing packaging that gets attention and sales. Let's chat.


Food and Beverage Packaging

Consumer & Electronics Packaging

  • Digital Asset Management

  • Barcode and legal assistance

  • Copywriting

  • Print management


Wine Label Design - Mirus Group has been providing beverage branding and wine label design for Finger Lakes Region wineries, as well as other New York State wineries for over a decade. 

Beer Label Design - Mirus Group’s beer label designers will create a unique brand and label for your brew that tells a story and carries the tone of your company and the product inside. We’ve developed and assisted in the launch of many types of breweries—from small microbreweries that sell craft beer and ale to nationally recognized brands.

Home Goods Package Design - Our graphic designers have developed consumer product packaging for items that people use in their daily lives. Our goal is to make your consumer product POP off the shelf and compel the consumer to pick your product over all others.

Electronics Package Design - The package designers at Mirus Group have over 30 years of combined experience in developing successful packaging for electronics and related products. Our understanding of the consumer electronics and home goods markets helps us to create successful packaging designs that stand apart from the competition.

Office Products Package Design -- Mirus Group has extensive experience in developing office products packaging design for Fortune 500 companies—most of which are marketed and distributed worldwide Our designers develop packaging for worldwide distribution and understand the design complexities that are involved in developing multi-lingual packaging.

Food PackagingMarketing food packaging is a tricky combination of defining your market and communicating flavor and functionality to them. Mirus Group has experience shelving and launching food product packaging that tells your story and stands out from competition.